George Afriyie
Former Ghana Football Association (GFA) vice-president George Afriyie says concerns over the credibility of the Ghana Premier League are making it difficult for the competition to attract major sponsors.
Mr Afriyie believes perceptions that matches and results can be manipulated have undermined confidence in the league and discouraged companies from investing.
The struggle to attract sponsorship for the Ghana Premier League is because many people see the competition as being manipulated, he told Sporty FM.
When a league lacks credibility, which company would want to invest in it? he added.
His comments come ahead of the start of the 2026/27 Ghana Premier League season, which is scheduled to begin on 5 September.
The Premier League is one of Ghanas biggest sporting competitions, but concerns over its commercial appeal and financial sustainability have persisted.
Clubs rely heavily on sponsorship and other commercial partnerships to supplement revenue from gate receipts, broadcasting and other sources.
Issues surrounding match officiating, governance and the integrity of the competition have also been the subject of debate among supporters and football stakeholders.
Mr Afriyie argues that efforts to attract more investment should therefore go beyond marketing and promotion.
He says restoring public confidence in the competition will be crucial if the Ghana Premier League is to attract major corporate sponsors and secure greater financial support.
The new season will see clubs compete for the league title, continental qualification and other sporting ambitions, but Afriyie believes improving the competitions credibility must remain a priority.
The post Credibility concerns are hurting Ghana Premier League sponsorship – George Afriyie appeared first on Ghana News Online.
